Synopsis : This video was shot in a supermarket in Provence in France just before opening time, while employees were stocking the shelves before opening for business. The camouflages were done over several days between 5.30 and 8.30 am. One of the people in the video is the general manager (in front of beer packs) who was a willing volunteer.
The video juggles with the idea of natural Procrypsis in a positively man-made space. The pictures of urban camouflage intend to show that individuals are characterized by a certain kind of Procrypsis especially in a consumer society such as ours. The video project shows that the human body can chromatically integrate a supermarket's surroundings. The crucial element is that of the surprise caused by picking out the only visible part of the camouflaged person (just as in natural Procrypsis): their eyes.
Volunteers participated in making this video possible. The latter's aim was to play on the chromatic surge of a supermarket' visual environment (at Halloween) and to artificially merge the individual into this scenery. Volunteers are people who 'belong' to the chosen environment.
Synopsis:
Cette video montre la réalisation de différents camouflages dans un magasin hypermarché en Provence, à 5 heure du matin au moment où les employés s'affairent à installer les produits avant l'ouverture du magasin. La caméra tourne simultanément dans les différents rayons avant de venir s'arreter successivement sur chacun des camouflages réalisés.